About Me

During my 20+ years in B2B marketing, I have gained deep insight into effective marketing initiatives. 

From "trial and error" to "tried and true" strategies - I have done it all and learned some valuable lessons in the process. 

Most recently, I led marketing at MapAnything, a Gold Salesforce App Innovation Partner. I was responsible for lead generation and built a successful multi-channel strategy to support a 60 person sales team.

During my tenure, the company secured $44.4M in funding, acquired more than 1,000 new customers and grew its staff from 20 to over 150. 

On the agency side - I spent seven years at Crossroads PR & Marketing, a firm that specialized in servicing early stage B2B companies.  While there, I worked with some of the Triangle's most successful B2B entrepreneurs on a cross section of marketing and PR initiatives.

AWARDS + PUBLICATIONS

National finalist for three SABRE Awards (Superior Achievement in Branding and Reputation)

Media campaign named to Holmes Annual 100 Best PR Programs Report

Technical editor & content advisor for Radically Transparent: Monitoring and Managing Reputations Online